The Power of Impossible Thinking: Transform the Business of Your Life

porphyrin

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (The Wharton Press Paperback Series)
By Yoram (Jerry) Wind, Colin Cook,


Publisher:  Wharton School Publishing
Number Of Pages:  290
Publication Date:  2006-01-30
Sales Rank:  58446
ISBN / ASIN:  0131877283
EAN:  9780131877283
Binding:  Paperback
Manufacturer:  Wharton School Publishing

http://rapidshare.com/files/2420 ... king-0131877283.rar


--------------------------------------------------------------------------------

Amazon.com
The world you live in is all in your mind, according to Wharton Business School Professors Yoram Wind and Colin Crook. The Power of Impossible Thinking is a witty and lucid translation of neuroscience research about \"mental models\"--the deeply ingrained assumptions and images that shape our reality and influence opportunities for success and failure. \"Our models are gated communities,\" say Crook and Wind, who offer a superb crash course on the power and limit of mental models. The key questions: How do you know when an old model is worn out? How do you avoid \"cognitive lock,\" filtering out information that conflicts with your model? How do you know a new model will live up to its hype? Many of the answers lie in \"Mind R&D\"--developing an inventory of new and old models and refining your intuition to fit your current reality. These engaging ideas are detailed with portraits of three impossible thinkers (Oprah Winfrey, Starbucks CEO Howard Schultz and Intel's Andy Grove) and vivid examples (The music industry vs. Napster, a French fry cancer scare, O-rings on the Challenger). Wind and Crook make such a brilliant case for new ways of seeing that readers may wish for more coaching to recognize the obsolete models that keep us from changing our minds. --Barbara Mackoff


From the Back Cover

“This is an important book that ‘makes sense of how we make sense.’ The authors provide a thorough, fresh, and compelling exploration into the dimensions of mental models. All leaders who want to be more effective in their actions would be served well to leverage the principles in this book to learn about how they think and make sense of the world around them.”

–Nick Pudar, Director of Strategic Initiatives, General Motors



“This is a really great piece of work. It is ‘immersion into the process of insight.’ Truly a valuable addition to any forward-thinking person’s library in light of the rapid change we face in today’s world–business and personal.”

–J. Allen Kosowksy, CPA Forensic Accountant and Director, 0N2 Technologies



“A masterfully written book that is sure to capture the attention of every thinking person who’s willing to look at the world of business through new lenses. The Power of Impossible Thinking is both timely and intriguing.”

–Kathy Levinson, Ph.D. and author of The 60-Second Commute



“Tough-minded managers like to think they see the world as it is. Wind and Crook, drawing on recent neuroscience research, demonstrate that none of us, tough-minded or not, do anything of the sort. What we perceive as ‘the world’ is as much inside our heads as outside. By realizing that and making choices about how we see things, we can become much more effective managers.”

–Rob Austin, Ph.D. Harvard Business School and co-author of Artful Making



“While most of us may recognize that the world we respond to is more in our mind than in any physical reality, often we don't have a clue why this is so. This very important book clearly explains how our mental models work to construct these distinct inner worlds. And more importantly it offers empowering advice on how we can use this knowledge to work for us rather than against us in creating a better outer world for ourselves, our organizations, and our societies.”

–Charles C. Manz, Best-selling author of SuperLeadership, Fit to Lead, and Temporary Sanity



“Today, life moves at hyperspeed. Hence, the age-old human skill of pattern recognition is more essential to our health and happiness than ever before in history. The Power of Impossible Thinking is a wonderful guide to help you understand the patterns you recognize and–critically–when those patterns serve you well, when they don’t, and what you can do about it.”

–Douglas K. Smith, Co-author of The Wisdom of Teams and author of On Value and Values



“I have been trying to explain why Japan has fallen into a pitfall and cannot come out of even the simplest problems. One can call it an innovators dilemma, but that does not solve the problem. This book suggests we have to go back to the basics of reviewing our underlying ‘mental models’ now and then, and only then, have to construct a new model, perhaps plural, and move onto exploring the new terrain.”

–Kenichi Ohmae, Author of the international bestseller, The Borderless World



“Jerry Wind and Colin Crook have one of the most powerful messages there is about dealing with the present changing world. Perspectives are prisons, they say. The only way to thrive in the coming environment is to cultivate the ability to sense the new patterns and relationships as (and before) they emerge–otherwise you’ll be locked in the past. This book can get you out of that jail.”

–John L. Petersen, President and founder of The Arlington Institute and author of Out of the Blue: How to Anticipate Wild Cards and Other Big Surprises



“The Power of Impossible Thinking is a health spa for the executive brain. Poor mental models can do more than ruin your reputation, your organization, or your team. How many times do we ignore market changes because of personal bias? Thanks to Wind and Crook we have a new vast insight into ‘making sense’ to help global leaders master the models needed for successful leadership behavior.”

–Cathy L. Greenberg, Ph.D, Executive Director, Institute for Strategic Leadership, LeBow College of Business, Drexel University


“Everyone is familiar with exhortations for mindset change, attitudinal change and paradigm shift. But slogans are not solutions and words are not deeds. What is missing is a ‘how to’ book. Wind and Cook have brilliantly filled this chasm of need with an extraordinary book that revolutionizes businesses, individual lives and society.”

–Dr. Y Y Wong, Chairman and Founder, The Wywy Group of Companies



“Wind and Crook have written a marvelous book that can teach you how to think more effectively in personal and business settings. Read it and learn!”

–Drea Zigarmi, Author of The Leader Inside: Learning Enough About Yourself To Lead Others and co-author of Leadership and the One Minute Manager



“We like to say, ‘See it with your mind’s eye.’ Wind and Crook show us that our mind is our eye. What we think is what we see, and what we see directs how we act. Not only do the authors make this paradigm clear, but they offer concrete and practical ways to change our mind’s eye and as a consequence change our actions and the results we get. The value of that is hard to top.”

–J. Stewart Black, Ph.D., co-author of Leading Strategic Change and Professor, University of Michigan Business School



“This is a very important book. It deals with truly fundamental issues– both for practitioners as well as academicians–relating to making sense out of a variety of complex events in the real world, and how to keep an open mind regarding all of this. We often become ‘prisoners’ of set routines and behaviors, and thus gradually grow less and less effective. This book points the way out of this dilemma–in a most convincing sense. Models, properly focused around the best in human minds, are key here. These can help us understand paradigm shifts, maintain relevance, and keep momentum. To see things differently becomes central. The book makes seminal contributions here. It provides a strong, rigorous–and practical– conceptual base for this! I am equally impressed with the book’s focus on implementation, both in terms of setting out an agenda for transforming one’s world, as well as in terms of pointing out how action can be achieved–quickly and naturally–following the prescriptions of the book. All in all, I find the book to be a true seminal contribution, with a strong conceptual underpinning, convincing empirical verification, and realistic implementational focus. This book will become a must for practitioners and academicians alike.”

–Dr. Peter Lorange, President, IMD, The Nestlé Professor



“The authors have done a masterful job examining the power and limits of our mental models and how to better accomplish change in the complex world ahead.… This book offers a road map with a real set of attributes that can help us make the tough choices in a time of transition.… I would put this book at the top of my ‘keeper’ list for those on the front lines of change management and mission accomplishment.”

–Ken Minihan, Lt. General, U.S. Air Force, Retired



“This book addresses some of the central challenges of management: How do you make sense of your situation? How do you probe alternative realities? What is your mental model? Understanding these issues is critical to each of us and central to key decisions that shape our professional and personal lives. Jerry Wind and Colin Crook offer a much-needed process for probing these issues in a structured way.”

–John S. Reed, Chairman, New York Stock Exchange, and former Chairman and CEO, Citigroup



This book is about getting better at making sense of the world…so you can make decisions that respond to reality, not some obsolete model of reality.

Jerry Wind and Colin Crook explain how your mental mode...

About the Author

Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, and Founding Director of the Wharton Fellows Program and the SEI Center for Advanced Studies in Management at The Wharton School. A world-renowned marketing expert, his 20 books include Convergence Marketing and Driving Change, and he has been recognized with many major marketing awards. He has advised Fortune 500 firms,non-U.S. multinationals, governments, and entrepreneurial venturesin industries ranging from financial services to consumer goods.



Colin Crook is senior fellow of The Wharton School of the Universityof Pennsylvania, Advisory Board, member of Rein Capital, editorialboard member of the journal Emergence, and has served on numerousNational Academy committees and advisory groups. He has providedadvice to governments and businesses around the world, and is aFellow of the Royal Academy of Engineering (UK). He was formerlyChief Technology Officer for Citicorp.





Excerpt.