Persuasive Imagery: A Consumer Response Perspective

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Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series : A series sponsored by the Society f)
By


Publisher:  Lawrence Erlbaum Associates
Number Of Pages:  456
Publication Date:  2003-02-01
Sales Rank:  366336
ISBN / ASIN:  0805842020
EAN:  9780805842029
Binding:  Hardcover
Manufacturer:  Lawrence Erlbaum Associates
Studio:  Lawrence Erlbaum Associates
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Book Description: )


Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.


By: Linda M. Scott(Editor), Rajeev Batra(Editor)
ISBN-10: 0805842020  ISBN-13: 9780805842029
Publisher: Lawrence Erlbaum Associates - 2003-02-01
Hardcover | 1 Edition | 456 Pages



From the Publisher
Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication.



Synopsis
Scott (U. of Illinois) and Batra (U. of Michigan) present 20 papers that examine the interaction of commercial messaging imagery, the processing of images by mental processing, and contextual contingencies in the production of consumer response. The papers examine the word-image relationship of the corporate logo, variability in response to advertisements, and the representation of products as objects.
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